When that first step is taken towards innovation, great things become possible. Be it a simple logo, which eventually becomes the insignia of a global brand. Be it a jest shared within a brainstorming session, which eventually becomes the most well-known commercial across a global community.Or be it a riff played on a guitar, which will eventually bring in thousands of people to a concert. Or maybe the first draft of a book, which draws the attention of thousands of others to either read or watch it in a theatre. Adi is just that first step.