avmaster.co.il is a knowledge portal for the organizational PRO-AV & multimedia personnel.The portal was established as an important supplementary for the CIOs and decision makers in the organizations. While professional sales & marketing content is a valuable and complex task, especially for SMART solutions that require a preliminary study at the purchasing process, many AV & multimedia suppliers impose this task on a part-time marketing executives if any. We believe that just as the accountant handles the finance issues and salespeople handle sales - professional marketing content for effective web presence should be created by professionals that this is what they do every day.