Afrùveda is the first haircare brand of its kind to fuse African ingredients with centuries' old ayurvedic hair care practices (‘Afro' for Africa and ‘Veda' for ayurveda). We craft pure, natural, and nutrient packed hair products that address common scalp and hair woes, whilst promoting strong and healthy hair growth. We do this through building and supporting a community-led movement of natural product enthusiasts with the goal of practicing a holistic approach to the hair growth journey and using a research-driven model to create effective natural hair products. We're passionate about empowering and inspiring generations of Africans to embrace their natural tresses, creating the opportunity for Africans in and out of the continent to co-own the business through the franchise model, becoming a globally recognized homegrown African beauty brand and people embracing a holistic approach to the hair growth journey.