Launched in the summer of 2011, the GE|OMD Incubator is an intensive 10-week program, inviting 16 of the brightest young entrepreneurs from select universities to work in New York City. The GE | OMD Incubator is focused on developing the next generation of founders to build companies from idea to launch. Located in the heart of Manhattan, the GE | OMD Incubator provides a space where accepted applicants will develop their ideas, learn from industry mentors and become entrenched in New York City’s startup scene. Additionally participants will learn and meet with key marketing and advertising executives to help build their companies.