Gridle is a social network that let its users browse through relevant contents, such as captioned pictures and later short videos. Relevant because they are either geographically nearby or produced by someone of interest (follow/friend), and temporally recent or of good quality (shared by many). You can read and filter the trending hashtags in your area, see the most active parts of your neighborhood and easily find new content to share, new users to follow.Gridle also lets the users discover whatever registered partner shops are in their vicinity, and with a few filters on, lets you find exactly what you're looking for, for your entertainment or convenience. It also works great with opportunistic discoveries, as the users publications can be linked to a relevant shop ad (pub, ...).Think of a Snapchat / Instagram + Yelp on a Google Maps: it gives its users guaranteed visibility for their publications, a harassment-free and addictive browsing experience and it is a great proximity advertisement tool for stores and shops, with a lot of data to analyze from the users.