JULJA is a new Finnish womenswear label designed by Nora Peltoniemi. JULJA clothing is flattering, flirtatious, easy to wear and of high quality. The clothes are made in a way that fits and compliments different body types through its cuts and colors. JULJA's target group isn't defined by age, but more by personality. JULJA woman is outgoing, strong, independent, loves her body and is not afraid to show it. This spring JULJA launched its first ready-to-wear Fall/Winter collection that will be sold through company's own online store.JULJA was established in the fall of 2012 at the Young Entrepreneurship course, where Business Economics student Johanna Hakala, Cultural Management student Inka Kiuru, as well as Fashion Design student Nora Peltoniemi participated. Their common interests in fashion, entrepreneurship, as well as their different studies, that compliment each other have played a big role in the establishment of JULJA.