National Off-Licence Association:NOffLA is the representative body for the Independent Off-Licence retail sector in Ireland. The association is run by elected members of the Executive, and supplemented by four full-time staff.About NOffLA: NOffLA was established in 1991 and represents independent specialist off-licences across Ireland. The association works together with its 330 members, representing 5,600 jobs in 26 counties, to promote the responsible sale, marketing and consumption of alcohol and to share best practices with the entire trade. http://www.noffla.ie/ The National Off Licence Association (NOffLA) is the only trade and marketing organisation of the off-licence trade in Ireland. NOffLA:- Protects and enhances the interest of member off-licences.- Represents its members' interests and views with Government departments and agencies, decision - makers and other relevant bodies.- Presents a positive image of the trade in the media, with consumers and opinion formers and to raise standards in the trade.- Undertakes strategic activities to benefit the off-licence industry.- Provides a range of services, benefits and cost savings for its members.- Provides a range of valuable business services to its members.