NetFresh is a real time web and mobile based platform designed to help the fresh food industry streamline their trading through effective transaction and business solutions. NetFresh is a simple holistic solution for market sellers, buyers and growers harnessing technology and innovation to support the entire supply chain via an end-to-end, easy to use system. Using the power of technology, we aim to provide support for industry, retail and commercial transactions. Set up and founded by Paul Sassine and a team of industry experts, NetFresh revolutionises the way the fresh food industry operates, streamlining the process to create easy business transactions for the entire supply chain from grower to consumer.