ParaCore started as a web development company in 2009 and, as we grew, we quickly saw a lack of specialization in the pay-per-click market. We saw most marketing companies including PPC as an add-on, but we felt it deserved a bigger focus. By specializing in PPC only, we're able to be experts in that niche. And, simply put, we generally outperform other full-service agencies and freelancers. When something is 100% of your focus, it's easier to perform at a high level since you're not distracted by other priorities. As a result of our technical history, we've always taken a heavy data-driven approach to PPC which means we can quantify our results and provide a level of transparency that you only get with strong, clean data. If you're spending thousands or tens of thousands every month on PPC marketing, you want to know where that money is going and what you're getting for it. We only work with businesses that have a growth mindset. Oftentimes our clients will say things like, "At the right return-on-investment I'll invest as much as I can."​ This type of growth mindset is a great fit for our services.