Pari Passu is a contemporary women's fashion brand started by two retail executives with a mission to provide the forgotten majority - the 67% of American women above a size 14 - with the stylish, high-quality clothing they want and the shopping experience they deserve. Unlike other plus-size brands, or "straight size"​ brand extensions that take small sizes and grade up, Pari Passu creates garments designed specifically for curvy women's body shapes. Using a data-based, proprietary fit system, Pari Passu offers better fitting, sophisticated separates made from premium fabrics with a contemporary, modern look and refined details. Pari Passu is a direct to consumer brand launching online in Fall 2018.