Rocca - The Best Luxury Experience Rocca is the only luxury jewelry and watch chain in Italy and one of the most important in the world. It has over 25 Boutiques in Italy's most important shopping streets, as well as in Lugano, Tirana and at the airports of Fiumicino, Malpensa and Linate. Its hallmark traits include the distribution of world-class brands, the intrinsic value of the products offered, first-rate assistance, its state-of-the-art laboratories, the professionalism of its master watchmakers, and the unique shopping experience offered are all engrained in its DNA. Dedication and a strong service culture have always been the cornerstones of Rocca ever since it was founded, with outstanding customer care that translates into excellent pre-sale and after sales assistance. The store's highly experienced staff attentively advise customers, offering a prompt and comprehensive service.