About The ROI Festival • A creative award, founded in 2003 in Shanghai, is the first and the largest of its kind born and bred in China, celebrating works that help to realize the business value founded on the theory of "Business Creativity" using the market (both professional judgments and consumer/sales responses) to quantify creativity. • The mission is to form a creativity force, which is uniquely Chinese, but also recognized by global marketers and consumers. • Each autumn in October, the grand ROI Festival is held with summits attended by industry elites and renowned celebrities to discuss and disrupt status quo of marketing and branding, and the award ceremony draws to a close of the event.