In classical Arabic, Rakanaa 'رکاانا ' means "To incline toward". Our philosophy is simple: everyone should incline towards exploring their beauty. No matter who you are and where you come from, we're here to help you in your beauty journey.From classic favorites to the freshest innovators, we stock incredible local and international products from your favorite brands. Everything is guaranteed 100% authentic with a no questions asked return policy.Our Mission:Rakanaa guarantees you authentic products, reliable buying and genuine beauty experts to ease your beauty journey. Our mission is to educate, inspire and ease your beauty journey. We are not only an e-commerce platform, we bring you in our community of beauty devotees and experts.