Rare Addiction, a Cultural Creative Initiative Brand in a generation where there is limitless opportunity to make the impossible happen, Rare Addiction is a culture brand ranging from headwear and lifestyle accessories, branding and cross marketing. Rare is the creative hub that is in the business of establishing, empowering and executing the creative elements that reflect cultures spanning from multi-million dollar businesses to your every day communities around the globe. We are the multifunctional brand that utilizes the ideas and visions of unique people while still using the strategic approach of writing your own rules that that can ultimately change the world. Rare Addiction does not pigeon hold, rejects the status quo and brings paths together in or to pave roads that can be followed in the future.