Let's not sugar coat it. We decided to form Rock River Supply Co. because our favorite brands were lowering their quality standards and we thought "we gotta do better than this." Our vision is to make high quality hats and apparel that fit great, feel good, and look even better.Our hat patches are proudly made in the USA in Richfield, Wisconsin.What's Next: We're already in planning to add a Rock River Hat Series for hunters and anyone who enjoys the great outdoors. After that, we're planning on adding women's styles for each of the currently available and future Rock River Hat Series.