UrCove is an entirely homegrown hotel brand built specifically to meet Chinese travelers' preferences and growing expectations for a seamless, comfortable and premium travel experience in the upper-midscale market.UrCove, which is short for "Your Cove", allows a great escape from the bustling cityand blends comfort and convenience for the modern traveler through thoughtful service, spacious rooms, delicious food and a relaxed yet refined ambiance UrCove hotels cater to business travelers in China and serve as a sanctuary to unwind and recharge on their journeys.