We are at the final stage of the development of an extensive suite of tools that work in a combined fashion and merge all tangible data into a unique client focused social servicing software platform. This is our vision of Social Relationship Management (SRM).Our product is a SaaS and is named SONAR. SONAR combines Social driven data, CRM data, Web Site Analytics and Media Performance/Targeting.Our vision and solution allows brands to maximize their level of servicing over their social networks, while feeding and refreshing their existing CRM. Conversion is maximized due to the fact that we are able to deliver the most comprehensive client (digital footprint) snapshot to date.We are developing advanced analytics that can result in a disruption of the normal media targeting and placement techniques allowing for greater leverage and overall ROI.Our market potential is huge.Evaluated at 3,8 Billion USD the SRM market is dynamic and eager for better and smarter solutions.