It is imperative for any business, no matter how big or small, to advertise. Advertising is the key to driving new clients to visit your business and try your products or services. Within the past decade, there has been a shift in every filed that's out there from advertising with the traditional media such as the newspaper, television, and the radio, to advertising on the web. There are two important reasons for that shift. The first reason being the fact that it is very expensive to advertise in these media. When you advertise on the web, you decide what your budget is, and you start putting your name our there. You can spend any amount of money between $10 per day to $300 or $400 per day when you advertise on the web. Meanwhile, you cannot even think about advertising your business on a radio or TV station or a newspaper without having to worry about an enormous budget. The second reason is the fact that internet advertising is targeted to a specific audience or viewer base that fits your client base demographic, whereas if you advertise on a radio or TV station, or even a newspaper, everyone everywhere will see your ad. regardless of whether they're interested in your products and services or not.