WWE & Company Limited ("WWE") is a new joint venture between Walton Brown, a company of The Lane Crawford Joyce Group, and eCargo Holdings Limited (ASX:ECG) ("ECG"), a China-based eCommerce enabler. The new joint venture is initially capitalised at RMB300 million. It will be led jointly by Thomson Cheng, present President of Walton Brown, and Christopher Lau, present CEO and Founder of ECG. Novel Colour Limited, a subsidiary of Wharf (Holdings) Limited (SEHK:0004) ("Wharf"), will co-invest and own 50 per cent of WWE.The newly formed company, WWE, brings together respective partner's unparalleled expertise in the Greater China market in particular Walton Brown which is a well-established brand management company that forms part of The Lane Crawford Joyce Group; and eCargo, a leading logistics and technology company.WWE will launch a social mobile, multi-brand, lifestyle eMarketplace - MyMM.com - in early 2017 offering the most exciting range of in-season fashion, beauty and lifestyle products from international brands exclusively to customers in China.