Rival is a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. We exist to understand what drives the growth of successful challenger brands and enable any business to become one by bring challenger insights, strategies, and capabilities into the marketing function of any organization. We work with startups to help them scale, and incumbents to help them innovate across across four main areas of the marketing function: brand & GTM strategy, creative & production, paid media planning & buying, and customer data & martech. Our team brings executional experience from running some of the world's leading marketing practices - all driven by a curiosity to understand challenger brands and category change (including our own).