Wilde Iris meets at the intersection of science and style: a clothing collection that is scientifically designed to support young children's visual and cognitive development. The progressive designs mirror the developmental stages of sight, with the shapes, scale and colours of the patterns advancing in line with the age and stage of the child. Starting with black and white for newborns and progressing all the way through to technicolour for toddlers. Infant vision has been put at the front and centre in a collection designed to fixate and fascinate the smallest eyes (whilst simultaneously appealing to style conscious parents).