WLA, Inc. provides consulting and marketing services to a broad range of clients including Book and Music Clubs, Magazine Publishers, Catalogs and E-tailers, Consumer Financial Service Companies, Venture Capital Firms, and Charities.  WLA also manages the direct-mail and online fundraising programs for the USO, helping to support members of the U.S. Armed Forces who are now overseas. WLA's expertise ranges from strategic consulting and company valuation to direct mail and internet advertising implementation and campaign management. One of WLA's key strengths is a unique understanding of marketing data and the ability to dissect and interpret marketing results.  WLA has particular experience in building marketing tracking and analysis systems and in advising clients on how to use the systems to significantly improve their marketing results.