rProfet is an experienced and talented consulting group founded by Thomas Brandenburger. We consult with businesses whose primary interest is customer behavior decision science. Primarily we are focused on the subprime and near prime consumer credit industry. We build custom credit risk acquisition scorecards, marketing response models, collection models, retention/churn models, allowance for loan loss models, and fraud strategies. Our emphasis is on the full customer life cycle and lifetime value. We deliver world class analytics to our clients using both traditional and alternative data sources. Our services include modeling, reporting, strategy, third party validation, and model compliance review.