The aim of our technology is to create Web Analytics for the real world. That is, to provide the data on consumer behavior for bricks and mortar retail environments that retailers have come to expect in online environments.We set about designing and building the technology needed to capture pedestrian activity information and combine it with reporting tools that provide actionable data for clients and a commercial model that would work for us and our clients.The result is FootPath: a revolutionary data product that clients pay for on a subscription basis. Behind the scenes, our FootPath Technology gathers the information using locally installed devices combining hardware and patented software that discreetly and anonymously monitors the signals emitted by all mobile devices in a given space.Today, we are a fast growing company that is creating a new category of understanding for shopping centre operators, retailers, transport hub managers, and sports or entertainment providers. We measure billions of shopper movements in hundreds of locations every year, and help create better experiences for our customers' customers everywhere