At willGather, we envision a world where the journey of aging is a shared one, empowering caregivers with resources and hope. I continue to foster professional partnerships, develop market strategies, and engage audiences with a singular goal—improving the lives of our elders and those who care for them.We are advocates and connectors for the aging community, dedicated to enhancing the well-being of older adults, their families, caregivers, and healthcare professionals. With a deep-rooted passion stemming from Nicole's personal experience and over 20 years in aging and senior living services, she established willGather—a platform aimed at amplifying initiatives and resources in the care economy.As the creator, host, and producer of the willGather Podcast: Navigating the World with Your Aging Loved One, our podcast amplifies and elevates initiatives, support, and resources in the care economy. Nico interview caregivers, experts, CEOs, founders, authors, educators, and thought leaders who are doing incredible work for older adults, family caregivers, and the healthcare community. Our content covers a wide range of topics, including dementia education, age tech, health and wellness, caregiving resources, legal and financial guidance, emotional support, and more.Each episode of our widely recognized podcast, which ranks in the top 15% shared globally via Spotify, frequently appears on Apple charts in various countries, is rated as the #3 best senior living podcast by Feedspot, and is among the top 5% most popular on Listen Score, features expert interviews, real-life stories, and practical advice, making it a valuable resource for anyone caring for aging loved ones.Our approach is multidimensional—from founding Gigi Betty Co. by willGather, in honor of Nicole's grandma, to serving on advisory boards and as a consultant in the care economy sectors along with speaking engagements fueled by Nicole's expertise in senior living and caregiver support.