After dedicating several years to the trade, founders Nidhi Dangayach and Nityani Riziya joined forces with a vision of bringing the world gorgeous diamond jewelry that looks as good as it feels! Verlas was founded in New York City in 2018 out of a shared passion for bringing clarity to the diamond jewelry industry, and the best possible quality. Today, Verlas crafts designer-quality fine jewelry that is perfected from every angle – without the markups. The Company has innovated the direct-to-consumer space by elevating classic designs to a groundbreaking standard of transparency, comfort, and fit. It has also integrated ‘Every-Angle-View' proprietary technology on its digital platform to bring more confidence to the customer's online purchase, without the confines of brick-and-mortar. "In an overcomplicated industry that's trying too hard to change, we're not trying to be different. We just want to be perfect." – Team VerlasDiscover hand-crafted perfection at verlas.com