There is no substitute for experience Rob is one of the most experienced Advocates in Melbourne. Very few advocates have his agency know-how. Before Advocacy, Rob spent a lifetime working as an agent, and if you ask him what requirements you need to become an Advocate, he would tell you to get sales experience. As an advocate, Rob is highly regarded by his agency peers and it is this mutual respect that gives Rob a distinct advantage. "The sales industry is like a cauldron, it is full of intense emotions, you need to have been there yourself, to understand it". Rob is a strong believer in practicing what you preach. To really understand your clients you need to speak from experience.