DeFacto, which is the pioneer brand of the Mediterranean fashion, is established in the year 2003. DeFacto, which is positioned as the "pioneer brand of the Mediterranean fashion in the world and in Turkey, is reveled with its smart and comfortable designs which are used also in the business life as well as the daily life. DeFacto, which converts the opportunities into investments, has become a brand which determines the trends in fashion in a short period of time with the importance which is attached on the high-quality human resources and which presents "Mediterranean" lifestyle. DeFacto, which adopted thge principle of "unconditional customer satisfaction", increases its market share with the target of being a prestigious brand of Turkey all over the world. While DeFacto, which emphasizes on the importance which is attached on the brand identity strongly also on the store business area, bears the characteristic of being a "easily accessible" brand with its penetration with its affordable price policy and the points of sale which is composed of the "Concept stores", "Multi-storey stores", "CornerShops" and other distinguished boutique stores, designed with the plain and broad designs in compliance with the "Mediterranean" concept, continues to progress with the safe steps today on its brand travel which is started in the year 2003