LESSON
1/6
1. Intro: A new way of thinking…
2:57
Learn the blueprint for outbound success—delivering the right message, to the right person, at the right time.
2. The targeting framework
7:36
Identify the “who” of your framework and hone in on the 3 personas that will level up your outbound.
3. The messaging framework
4:47
Craft messaging for each of your 3 personas by answering a series of questions for each.
4. Sequences for success
8:10
Learn 3 out-of-the-box sequences that align perfectly with your targeting and messaging framework.
5. The art of A/B testing
5:04
Grab some tips for how to use data to continually inform your strategy and optimize your way to success.
6. Automate to elevate
3:42
Incorporate automation wherever possible so you and your team can focus on what matters most: building relationships.
Building a World-Class Outbound Program
6 Lessons
|
Total: 32 minutes
|
Resources: 7
Josh Garrison has spent the majority of his career optimizing sales processes for companies of all sizes, ranging from one-person startups to multi-billion dollar public companies.
What stood out to him the most? This glaring truth: outbound sales is stuck in the past.
In this course, Josh lays out the steps to building a repeatable, scalable, and profitable outbound sales process. He’ll cover how to prioritize data to deliver the perfect message, to the perfect person, at the perfect time.
In this course, you’ll learn how to:
- Establish a rock-solid targeting framework to define your ideal customer
- Craft messaging that hits home with your ideal customer at the right time
- Build that smash quotas out of the park
- your way to >25% reply and >10% meeting rates
- as much of your outbound process as possible
- And more!
TL;DR: You’ll learn a battle-tested framework for evaluating, optimizing, and automating an outbound sales process that leaves your competition in the dust 😏
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MASTER CLASS HOST
Josh Garrison
VP of Product Education & Content, Apollo.io
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